Motion Design / Live Action
Calgary Stampede - Yahoo 2026
A high-energy hype piece for the Calgary Stampede's "Do You Yahoo?" campaign, built to capture everything that makes the 10 days great - from rodeo and rides to treats and tunes. We mixed live-action footage (a real-life marching band, hoop-dancer and DJ) with found footage from the grounds and custom animated effects, all stitched together with raw, gritty, fast-paced energy. All these moving pieces are pulled together into one cohesive, can't-look-away invitation to yell "Yahoo."
Client: Calgary Stampede
Agency: C&B Advertising
Creative Direction: Steve Seeley
Animation: Artie Hinz & Shelley Fried
Audio: 6 Degrees
Director/DP: Steve Seeley
Producer: Steph Jager
Agency Creative Director: Phil Copithorne
Agency Art Director: Luke Callahan
Agency Account Director: Tarah Colcleugh
Makeup: Libertee May
1st AC: Bob L'Heureux
PA: Celise Ritter
Gaffer: Jamie Wensley
Key Grip: Paul Connolly
Starring: Jillian Raiche, Dallas Arcand, Kim Ma, Sarah Zhao, Caiden Whelan & Luke Paul Lee