Motion Design
Alberta Cancer Foundation - Precision Analytics
A donor-facing piece highlighting the Alberta Cancer Foundation's Precision Analytics program, which uses a robust network of data to inform and improve the future of cancer care in Alberta. Talking-head interviews are layered with floating data networks, glowing wireframe spheres, and orbiting concept callouts in a visual world that feels both high-tech and human. The result positions Alberta's data capabilities as something tangible and hopeful, built to resonate with potential donors.
Client: Alberta Cancer Foundation
Creative Direction: Steve Seeley
Design: Shelley Fried
Animation: Shelley Fried & Julia Dela Penya
Audio: Steve Seeley & Shelley Fried