Motion Design

Alberta Cancer Foundation - Precision Analytics

Alberta Cancer Foundation / Precision Analytics - Live Action & Motion Design Video

A donor-facing piece highlighting the Alberta Cancer Foundation's Precision Analytics program, which uses a robust network of data to inform and improve the future of cancer care in Alberta. Talking-head interviews are layered with glowing networks, floating particles and wireframe forms to create an immersive data-based environment that feels high-tech but still human. The result positions Alberta's data capabilities as something tangible and hopeful, built to resonate with potential donors.

Still image from animation of complex data contained in a single environment, for Alberta Cancer Foundation's Precision Analytics

Client: Alberta Cancer Foundation

Creative Direction: Steve Seeley

Design: Shelley Fried

Animation: Shelley Fried & Julia Dela Penya

Audio: Steve Seeley & Shelley Fried

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