Rohit - Principles

Why not make corporate principles into dynamic super-hero style characters? That’s what Rohit asked for, so we developed six individual characters to personify each of their core principles to communicate them to their employees in an engaging and memorable way.

Client: Rohit

Agency: ZGM

Creative Director: Robb Thompson

Producer: Kent Toth

Illustration & Animation: Mark Gervais

Audio: Redemption Audio