Rohit - Principles

Why settle for a boring list of corporate principles when you can unleash a squad of animated superheroes? That’s what Rohit asked for, so we created six animated characters, each one embodying a core company value complete with their own look, vibe and powers. All in an effort to help employees connect with the principles in a way that actually sticks, unlike your typical corporate memo.

Client: Rohit

Agency: ZGM

Creative Director: Robb Thompson

Producer: Kent Toth

Illustration & Animation: Mark Gervais

Audio: Redemption Audio