edo rolls

For some, sushi can be an intimidating choice of meal. Yet it can be made with simple, familiar ingredients that appeal to almost everyone. This video sets out to inspire the first-timer and seasoned sushi lovers alike to simply “Have the Rolls”.

Creative Direction: Steve Seeley

Design & Animation: Shelley Fried

Hand Model: Calvin Sun

Client: Edo Japan Sushi

Agency: Ball Creative

Audio: Redemption