Calgary Co-op - bubbles campaign

As part of their rebrand, Calgary Co-op created an entirely new app to make grocery shopping more engaging. Studio Dialog was part of a team to help bring the app to life in this mixed 3D and live-action spot, using a variety of techniques to make it feel like the user has entered a virtual game, collecting points and earning rewards with each product they pick up.

 

Animation Styleframes

 

Creative Direction: Robb Thompson & Steve Seeley

3D Modeling: Henry Kang

2D Design & Animation: Shelley Fried

Client: Nureva

Director: Bryce Beresh

3D Product Models

 

3D meeting Room Designs

 

Virtual Microphone Visualization

Microphone Feature Vignettes

 

Mist + Product Stills

Concepts

Final Design