Bayer Take Pride

This 30 second TV Commercial is for the 20th Anniversary of the Bayer Crop Science brand. The “I WILL” portion of the campaign pays respect to the overall core values, work ethic and emotional pride of growers. The "Take Pride" personifies the most basic grower truth in a very beautiful and meaningful way. That your farm is a reflection of yourself. The commercial was shot using double exposure techniques both on location and in-studio. The silhouettes were shot on a white screen in-studio, While the remainder of the shots were on-location.

These spots celebrate the 20th Anniversary of the Bayer Crop Science brand. The “I WILL” portion of the campaign pays respect to the overall core values, work ethic and emotional pride of growers. "Take Pride" personifies the most basic grower truth in a beautiful and meaningful way. That your farm is a reflection of yourself.

Client: Bayer

Agency: McCann

Audio: 6 Degrees

This 15 second spot celebrates the 20th Anniversary of the Bayer Crop Science brand. The “I WILL” portion of the campaign pays respect to the overall core values, work ethic and emotional pride of growers. "Take Pride" personifies the most basic grower truth in a beautiful and meaningful way. That your farm is a reflection of yourself.