Bayer Take Pride

These spots celebrate the 20th Anniversary of the Bayer Crop Science brand. The “I WILL” portion of the campaign pays respect to the overall core values, work ethic and emotional pride of growers. "Take Pride" personifies the most basic grower truth in a beautiful and meaningful way. That your farm is a reflection of yourself.

Client: Bayer

Agency: McCann

Audio: 6 Degrees

Director: Steve Seeley

Producer: Kent Toth

Editor: Shelley Fried

Lead Compositor: Shelley Fried

Agency Art Director: Alex Van Der Breggen

Cinematography: Bradley Stuckel

Stylist: Jayna Mansbridge

Makeup: Libertee Muzyka

Gaffer: Paul Connolly