Bayer Luxxur gratification

Inside every grower is an intense hatred for all weeds, accompanied by a deep desire to see them meet an untimely end. However, because herbicides take significant time to work, growers have yet to experience that kind of satisfaction. The Gratification series provides this visceral reward growers long for by allowing them to indulge in the over-exaggerated, glorified, instant destruction of their most problematic weeds.

Client: Bayer

Agency: McCann

Audio: 6 Degrees

Director: Steve Seeley

Producer: Kent Toth

Edit & Colour Grade: Shelley Fried

Agency Creative Director: Mark Lovely

Agency Art Director: Alex Van Der Bergen

Agency Account Exec: Monica Van Engelen

DOP: Bradley Stuckel

Phantom Tech: Luke Campbell

DIT: Rick Youck