The goal of these videos was to communicate the concept that science can be sexy. And the Leaf is all science. We took various aspects of the complexity involved in this science and created these concise, sexy infographics to be shown on the Nissan Leaf microsite. Includes: Introduction, The New Vroom, The New MPG and The New Torque.
AGENCY: CRITICAL MASS
ILLUSTRATION & DESIGN: STUDIO DIALOG
ADDITIONAL ILLUSTRATION: BRAND NEW SCHOOL
3D VEHICLE: SPEEDSHAPE