edo rolls

CLIENT: EDO JAPAN SUSHI
AGENCY: BALL CREATIVE
MUSIC: REDEMPTION
 

To market their new line of sushi for people that don't like raw fish, Edo Japan Sushi wanted a fun, fresh video to showcase all their not-scary ingredients. To bring a human element in and make it more inviting, Studio Dialog shot someone's hand (good work Calvin) performing various moves to help reveal the ingredients of each roll.