We created a series of 8 videos for Cinim’s BreathingRoom, a new app developed for mental health and wellness geared towards students transitioning into adulthood. The first video, shown below, introduces them to the concept and intention behind the videos, which are included as part of a comprehensive program developed by professional psychologists. Ultimately, the goal of this program is to help young people become the best, most authentic version of themselves as they navigate the complexities of life.

The greatest challenge of this project was to create a soft yet engaging style that communicates often ambiguous and intangible concepts, while staying simple enough to execute all 8 videos within the given timeline.

Animation: Shelley Fried

Illustration: Shelley Fried and Chanya Hughes

Creative Direction: Robb Thompson

Client: Cinim

Audio: Propeller Studios