ATB is transforming the way their workforce engages with each other and their environment. The concept for this internal video uses the ATB logo as a catalyst for this transformation, as it builds and morphs in all sorts of fun and crazy ways. With a two week deadline, Studio Dialog used a variety of methods to convey each piece of the story, from throwing coloured powder at a foam cut-out of the logo to represent "breaking free"; to creating a 3D world of honeycombs working together to form the logo showing a "hive mind"; to good old-fashioned 2D animation to give a bold, graphic feel to the idea of "thinking differently". The result is meant to inspire and excite, showcasing ATB as a bank that goes beyond conventional business and relationships.
CLIENT: ATB FINANCIAL